Competition Demystified: A Radically Simplified Approach to Business Strategy

Competition Demystified: A Radically Simplified Approach to Business Strategy

By Bruce C.N. Greenwald

  • Category Genre: Business
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  • Author: Bruce C.N. Greenwald
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Since 1980, Michael Porter�s classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competition�a theory that is far simpler than Porter�s and much easier for strategic planners to apply in the real world. Porter iden

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